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Sterling Bank, La Campagne Tropicana partner on tourism, woo tourists with incentives

Sterling Bank and and Nigeria’s leading beach resort, La Campagne Tropicana, Ikegun, Lagos  are partnering to create an affordable holiday package for local tourists, giving them the opportunity to enjoy a 20 per cent discount if they use the Sterling Bank debit cards.

Founder, La Campagne Tropicana Beach Resorts,  Olawanle Akinboboye, said the discount would encourage holiday makers.

It will subsidise the resort’s clients and offer them opportunity to enjoy the beach, lagoon, mangrove forest, tropical flora, fauna, kingfishers, sea-hawks, egrets, and ducks, he added.

According to Akinboboye, the incentive became necessary to stimulate domestic tourism. He said some countries were subsidising holidaymakers to revive tourism by backing hotels through intervention funds to offer discounts, free nights, and car hire.

Divisional Head, Retail and Consumer Banking, Sterling Bank, Shina Atilola  while commenting on the holiday package said: “We introduced the discount initiative post-COVID-19 lockdown to stimulate the domestic tourism sector. Nations across the world are taking definitive steps to revive the sector. For instance, the Japanese government offered up to $184 in subsidies and free vouchers per day to revive its domestic tourism sector. This partnership with La Campagne Tropicana Beach Resorts seeks to achieve the same purpose.’’


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