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NCAC boss advises new ambassadors to promote Nigerian culture business content

The Director General (DG) of National Council for Arts and Culture (NCAC), Otunba Segun Runsewe has called on the newly appointed Nigerian ambassadors to be at the forefront of promoting Nigeria’s culture economy.

Speaking at the induction ceremony of the new ambassadors in Aso Rock, Runsewe  talked about Nigeria’s rich culture and its potentials to diversify the economy, and attract foreign investment and  enjoined all the envoys to be in the forefront of promoting and engaging the many foreign nations and their people about the robust and rich Nigerian cultural economy, waiting for collaborations and partnerships.

He noted that the federating 36 states have very rich, unique and diverse cultural attributes and contents which cannot be easily found anywhere in black Africa the world.

According to the  NCAC DG who also doubles as President Africa Region World Craft Council (WCC), the Nigerian arts and crafts sector is a gold mine waiting to the fully discovered and tapped for export, empowerment of the rural persons and artisans.

Runsewe therefore expressed the determination and readiness of NCAC to partner with all the new envoys to promote and market Nigerian cultural festivals and destinations abroad as soon as they settle down.

“We have shown over the years that Nigerian culture has the capacity to enthrone peace and promote harmony to a world troubled by many irritations and uncertainty. It is within your call to put this attributes to the use of Nigeria and your hosts for the good of mankind.

“Our culinary skills and fashion is another strategic attraction to which most nations and peoples you are posted would want to know more and appreciate,” Runsewe explained further, adding, that Nigerian indigenous languages totalling over 450, spoken across the length and breadth of the country, stands as veritable evidence of Nigerian uniqueness in the map of black Africa and the world in general.

“These are basic diplomatic ingredients and cultural values that can be used effectively to tell a refreshing story about Nigeria and help change the negative narratives of Nigerians and Nigeria abroad,” Runsewe  said.

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