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Lagos radio station unveils mobile app on traffic reports

By Monsurudeen Olowoopejo

In order to help Lagosians plan their movement daily with ease, a Lagos based radio station, Lagos Traffic Radio, has introduced its mobile app to enhance quick dissemination of road traffic reports across the state.

The app, tagged Lagos Traffic Radio 96.1FM, was designed to complement the station’s efforts to ensure that residents of Lagos and visitors plan their journey daily with swift reports of road traffic situation and avoid been stocked at any locations on the road.

Through a statement by the station’s General Manager, Tayo Akanle, explained that it was another strategy to ensure that Lagosians have an additional platform for teeming listeners to assist with navigation and to strengthen the existing relationship with the station.

Akanle, while urging Lagosians to leverage on the opportunity, said the Mobile App, which provides a timely and accurate travel advisory to commuters within the Lagos metropolis and beyond.

The traffic station boss further stated that the idea is borne out of the need to reach out to a larger audience through a timely notification and in-app pop-ups as such push notifications will assist users navigate their way while ensuring prompt arrival at the destination point.

Lagos Traffic Radio 96.1FM App, which can be downloaded from play Store for Android and Apple Store for Apple devices respectively is an informative platform which is well branded, tailored content and beautifully designed to making true and sincere connection withour listeners. The various features on the Mobile App, such as play and stop, live traffic updates, social media pages, eye witness, news and others will ensure a continue conversation with Lagos Traffic Radio 96.1fm, the General Manager added.

This initiative is coming on the heels of recent steps taking by the organization towards improving the brand and building bedrock for more participation in a digital communication atmosphere.

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