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Journalists and the issue of professionalism

By Asuquo Cletus

In today’s rapidly evolving media landscape, the role of the journalist is under intense scrutiny. As the line between professional journalism and citizen reporting continues to blur, questions surrounding the professionalism of journalists have become more pressing than ever.

At the heart of these concerns lies a fundamental issue, the erosion of public trust, driven in part by perceived lapses in journalistic integrity, bias, and ethical judgment.

Professionalism in journalism is not merely a matter of competence, it goes far beyond that. It encompasses a commitment to setting a set of enduring principles, accuracy, fairness, impartiality, accountability, and respect for the public interest.

These principles form the bedrock of responsible reporting separate credible journalism from hearsay, propaganda, and sensationalism. However, as competition intensifies and the media becomes more fragmented, these core values are increasingly tested, just like the temptation of Jesus by Satan in the bible.

One of the most serious challenges facing journalism today is the pressure to be first rather than to be right. In the race to break news, accuracy often takes a backseat to speed.

Social media platforms, which allow for instantaneous dissemination of information, have compounded this issue by encouraging journalists to publish before verifying. This culture of immediacy can lead to errors that damage reputations and, more importantly, mislead the public. Professional journalism must resist this trend by upholding rigorous fact-checking processes, even when it means being second to report a story.

Equally concerning is the rise of advocacy journalism and the blending of opinion with news. While it is important to give voice to underrepresented perspectives and hold power to account, journalists must distinguish clearly between reporting and commentary.

Too often, audiences are left unsure whether they are reading a factual report or an opinion piece, this ambiguity weakens the credibility of the profession and fuels claims of bias and manipulation.

A professional journalist must be transparent about their role and strive for objectivity, even in the face of personal beliefs or political pressure.

The internal culture of media institutions also plays a crucial role in shaping journalistic professionalism, media organizations must foster environments where ethical standards are not just preached but practiced.

This includes editorial independence, protection of whistleblowers, continuous training on journalistic ethics, and strong mechanisms for correcting mistakes.

A newsroom that prioritizes clicks over content quality inevitably compromises the integrity of its journalism. Professionalism requires resisting the temptation to pander to popular narratives at the expense of truth.

Moreover, there is a growing concern over the personal conduct of journalists, especially online. In an era where a journalist’s social media presence can influence their credibility as much as their published work, professionalism must extend beyond the newsroom.

Inappropriate comments, partisan rants, or misleading posts shared on personal accounts can tarnish both individual reputations and the perceived neutrality of the outlets they represent. Journalists must remain mindful of their digital footprint and understand that their words carry weight both on and off duty.

Another critical dimension of professionalism is accountability. Mistakes will happen, but how journalists and their organizations respond is what defines their professionalism.

A culture that acknowledges errors, issues timely corrections, and offers apologies when warranted is far more trustworthy than one that deflects blame or doubles down on misinformation.

Accountability strengthens the social contract between the media and the public, reinforcing the notion that journalism exists to serve not manipulate society.

The professionalism of journalists is vital not just for the media industry, but for democracy itself. In societies where misinformation and propaganda proliferate, professional journalism acts as a bulwark against falsehoods.

It empowers citizens with the information they need to make informed decisions, hold leaders accountable, and engage meaningfully in civic life. When journalists fail to maintain professional standards, they do more than discredit themselves; they weaken the very institutions that depend on a well-informed public.

Journalism is not just a job, it is a public trust. To be a professional journalist is to accept the responsibility of telling the truth, even when it is unpopular or inconvenient.

It is to treat subjects and audiences with respect, to check facts before publishing, to admit mistakes, and to uphold the dignity of the profession in every action. In a world awash with information and disinformation professionalism is what sets true journalism apart. The future of the field depends not on new technologies or platforms, but on a renewed commitment to the values that have always defined great journalism.

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